Importance of Information and Communication Technology in Broadcasting

IMPORTANCE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN BROADCASTING
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Stands for "Information and Communication Technologies." ICT refers to technologies that provide access to information through telecommunication It is similar to Information Technology (IT), but focuses primarily on communication technologies. This includes the Internet, wireless networks, cell phones, and other communication mediums. (https://techterms.com/definition/ict)

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Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.

What is the importance of ICT in Broadcasting


Today, you can watch any event at any corner of the world as it is happening. Live events and real-time reporting are now possible thanks to the technological advancement in broadcasting. With ICT, communication is fast, precise and well targeted. Without these, mass communication would not be as effective as the world knows it.

Internet, websites, blogs, and social media would not exist without ICT. Communication would be taken back to the use of papyrus, conventional newspapers, and tradition TV and radio. Now that would make it almost impossible to keep the world informed.

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1. With ICT, communication is affordable



It is no longer a costly affair to pass information. With an internet connection and a computer, anyone can pass information to the world. It does not cost a dime to post news on Facebook, Twitter, and any other social media platforms. This is why major media houses around the world are now embracing technological change. It saves on their communication process. Without ICT, it would be almost impossible to have individuals contributing to the process of communication.
Communication is now able to reach the masses. Thanks to technology, the world is informed without having to struggle for it. The aspect of mass reach would not be as you know of it today if ICT was not in the equation. It is technology that has opened up the world and made it easy for information to flow from one corner to the rest of the world. In fact, mass media would not be as we know it today without the help of ICT.

2. ICT enhances free access to information

Broadcasting will never be complete if its end product does not reach the intended users. ICT makes sure that communication achieves its intended objective of reaching the masses. Without technology, broadcasting would not be able to achieve its goal.
There is no denying that ICT plays a critical role in broadcasting. That is why technology will continue to be at the center of advancing not only the access of information but also the creation of communication messages.

3. ICT diversifies communication

It is no longer the time when if you wanted news you had to read a newspaper, watch television or listen to the radio. Today, you can get all information on websites, social media pages, and mobile devices. This diversification has made it possible for communication to be efficient, effective and reach all four corners of the world.
mass communication

4.  Use Of Technology In Broadcasting



Unlike in the past when communication was limited to letter writing and waiting for those postal services to deliver your message. Today technology has made the field of communication easy.  Now you can draft a business message and email it or fax it in an instant.
Technology has made business meetings so simple, with the introduction of video conferencing; you no longer have to worry to be late for a business meeting. Now with this video conferencing technology, you can be in the meeting in a virtual form and engage with your partners directly.

Examples of Technology in Broadcasting

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Video Conferencing
Allows for simple real-time communication between two parties. 
Sites for Video Conferencing
·         GoToMeeting
·         Webex
·         Skype
·         Whats App
(https://techterms.com/definition/ict)

(https://www.ama-studios.com/what-is-the-importance-of-ict-in-mass-communication/)








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